Controversies īrewDog's provocative marketing has been a key aspect of its business, and has gained it substantial international coverage. In February 2023, BrewDog announced a partnership with Budweiser China and the expansion to this country's market.
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ĭuring the COVID-19 pandemic, BrewDog shifted its distillery production towards making free hand sanitiser for local hospitals and charities. In February 2021, BrewDog launched a new visual identity, which was designed by the London and New York based creative studio Made Thought. In January 2020, BrewDog opened its first alcohol-free bar in London. In December 2019 BrewDog opened its first bar in Ireland, at the Capital Dock development in the upmarket Grand Canal Dock area of Dublin. In November 2019, the company announced that it would be expanding its footprint in the United States with a new distillery. In February 2018, BrewDog announced that it planned to build a $30 million brewery and tap room on an 11,000 square metres (120,000 sq ft) greenfield site in the Metroplex complex at Murarrie, in Brisbane, Australia. Private equity firm TSG Consumer Partners acquired a 22% stake in the company for approximately £213 million in April 2017. In February 2016, BrewDog open-sourced its beer recipes to the public, making them a form of Free Beer. That same month, the company announced plans to increase its workforce by 130. In March 2015, BrewDog was awarded £1.5m in Regional Selective Assistance.
In 2016, the Ellon distillery was expanded at a cost of £5 million including the addition of a new 300 hectoliter (HL) brew house. The brewery is designed to minimise carbon emissions with the use of treatment plants, Biogas technology and since 2021, an anaerobic digestion plant. In January 2013, BrewDog opened its new 5 + 1⁄ 2-acre (2.2-hectare) brewery at a cost of £7.8 million just outside of Ellon. In 2014, the company ended operations in Fraserburgh. The main brewing moved from Fraserburgh to nearby Ellon in 2012. The shares were sold at £23.75 and accompanied several benefits such as discounts in its bars and online purchase of its beers, and the opportunity to attend its annual shareholders' meeting. Ģ011 also saw the company offered crowdfunding shares totalling £2 million, the equivalent of 8% of the capital of the company. In 2011, BrewDog was described as "one of the prime movers" behind the campaign which changed the law in 2011 to allow new beer measures in Britain. At the end of 2018, the company and its franchisees operated 78 bars worldwide. In 2009, BrewDog purchased its first bar, in nearby Aberdeen.
Dickie had previously worked at Thornbridge Brewery, where he helped develop their flagship beer Jaipur. BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie.
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